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Nature
Live in step with nature.
We move at the forest’s pace.
No rushing, no forcing it.
Forest
#22382D
Elephant BioVision
Inspired by nature, guided by science, shaped by art.
Who we are
- Founded
- 2026.10
- Based in
- Seoul
About EBV
Science and technology,made personal.
It all starts with looking closer:
at the body, at the day, at one person.
Purpose · Mission · Vision
Purpose, mission and vision
- Purpose
Turning science
into PERSONAL CARE
anyone can use. - Mission
Less hassle.
Less awkwardness.
CARE THAT STICKS. - Vision
AI that knows you,
from daily life to DNA,
making TAILORED CARE
an everyday thing.
Philosophy
Three colors, three beliefs
Nature 60 · Science 30 · Art 10
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Science
Run on evidence, like a lab.
Less decoration, more data.
Judgment comes after.
Ink · Paper
#17191C · #F2F1EE
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Art
Find inspiration in art.
The final touch is made by hand.
Engraved, never flaunted.
Gold
#C9A86A
Our name
Elephant
The giant that remembers
The largest animal on land,
yet it takes from no one.It keeps family close
and moves with the herd.It reads the world through its trunk
and never forgets.SO WE REMEMBER FOR YOU.
BioVision
Biology + Vision AI
The body says more than words do.We build THE EYE THAT READS IT.Biology to understand.
Vision AI to see.
An ELEPHANT that remembers,
an EYE that never misses.
Our name holds both.
The mark
An elephant in three strokes
01
The two e’s are eyes.
Two equal eyes, leaning to neither side,
FOCUSED ON PEOPLE.
02
The l is a trunk, curled at the tip.
It runs straight down
and curls softly only at the end.
03
Round ends, steady strokes.
No sharp edges, yet unshakable.
One weight from start to finish.
Our first venture
ADAM’S CODE by Elephant BioVision
Grooming and health,
connected in one personal care code
Launching late November 2026
- bodyTraining routines
- groomingScalp · Skin · Odor · Hair removal
- healthNutrition · Sleep · Health log
- lifeMeetings · Work · Schedule
- intimacyFor your eyes only
Founder
Founder & CEODerek Lee이승우
Grounded in science.
Proven in business
and partnerships.
Bachelor of Medical Science,
Australian National University
Master of Business Administration,
Sungkyunkwan University
Rigorous SCIENTIFIC EXPERTISE,
paired with sharp BUSINESS INSIGHT.
A decade at Macrogen, SD Biosensor, iGENETECH
and other global companies,
running HEALTHCARE AND DIAGNOSTICS businesses
end to end and driving their growth.
An eye for products with real value,
and years of building DEEP TRUST with partners.
ADAM’S CODE speaks to the world the same way:
honestly, and for the long run.
Between endless business trips and packed days,
TAKING CARE OF HIMSELF always came last.
Then it hit him:
looking after yourself is one of the most important
parts of the business.
ADAM’S CODE was born from that realization:
THE VALUE OF TAKING CARE OF YOURSELF.
- Medical science × Business
- End-to-end IVD business
- OEM · Regulatory · Global supply
- Fundraising · Strategy
Education and career
Career
Korea Health Industry Development Institute
MDCC member
Member, Medical Device Expert Advisory Committee
Knowing where wellness ends and medical devices begin, and how to stay compliant
iGENETECH
Chief Strategy Officer
CSO, molecular diagnostics · fundraising · strategy
Now applied to execution and fundraising
SD Biosensor
Director of Global Health Affairs
Global OEM projects · FDA EUA
Now applied to sourcing and supplier negotiation
Macrogen
Team Lead of Overseas Clinical Diagnostics
Genomics-based business development
Now applied to choosing CODE SIGNATURE test partners and reading the data
Education
- Australian National University
- Bachelor of Medical Science
- Sungkyunkwan University
- Master of Business Administration
Company
- Company
- Elephant BioVision Inc.
- Korean name
- 주식회사 엘리펀트바이오비전
- Founded
- October 2026
- CEO
- Derek Lee
- Address
- 35, Seochojungang-ro 2-gil, Seocho-gu, Seoul, Republic of Korea
Contact
Partner with ADAM’S CODE
We’re looking for brands and makers
who want their products
IN THE RIGHT HANDS.
Investor and press inquiries welcome.